Rapper Curtis Jackson popularly called “50 cent” designed his own underwear line for Frigo men underwear company.
50 cents in words revealed the rationale behind the brand, “My inspiration for this line came from the idea of the hierarchy of living, which is why you will see the crown as a constant throughout the designs,” said Jackson, who invested in the brand along with Derek Jeter, Carmelo Anthony and music producer Timothy “Timbaland” Mosley.
He also said that, underwear price starts from $100 and will be in stores this summer.
