5 Developments In Personal Technology You May Have Missed… No Metaverse Is One Of Them

In a heterogeneous market like India, some businesses sought to win new fans and customers by giving better pricing on their products, while others hurried to join exclusive clubs with a focus on silicon as a major differentiation. Some have achieved success in developing the correct items for the worldwide market; others have promised too much and the end result was not what many expected; and still others have focused on technology that was not yet completely developed but nonetheless shipped products ahead of schedule. Over the last year, there have been both accomplishments and disasters in the computer sector. However, the trends developing this year have the potential to define the industry, setting the way for next-generation technologies and the market’s trajectory.

Here are five trends (in no particular order) that summarize the personal technology environment in 2021.

The significance of custom silicon

The Tensor Soc is used in Google’s flagship Pixel 6 and Pixel 6 Pro smartphones, while the Imaging V1 chip in the Vivo X70 Pro Plus is aimed to increase noise reduction and motion compensation performance. The existence of internal chips designed to power specific phone functionalities is what the two flagship smartphones of the year have in common. Technically, Vivo’s X70 Pro Plus continues to use a Qualcomm Snapdragon processor, but there is a clear strategy in place to expedite the development of internal chips that power a specific function of the phone. As a result, Vivo’s unique image processor vastly improves the quality of photographs captured by the X70 Pro Plus. Both companies have borrowed a page from Apple’s book, which has achieved success by investing substantially on custom silicon. Apple dropped Intel for its M-series processors that power Mac laptops last year, and this year it unveiled even more powerful M1 Pro and M1 Max chips for Macs with “pro” users at the same time. ‘spirit.

It’s only a matter of time before other BBK manufacturers, such as Realme, OnePlus, Oppo, and Iqoo, begin implementing internal chips tailored to improve specific phone aspects. Oppo, for example, just revealed its first internal NPU processor to increase imaging performance in relation to machine learning. It’s dubbed MariSilicon X, and it’ll be included in the company’s next-generation flagship Find X, which will be available in the first quarter of next year. Xiaomi is also racing to create internal chips, indicating that mobile CPU design would be a top long-term focus.

Is this cause for concern for Qualcomm and MediaTek? Most likely not. As demonstrated by the Tensor SoC, Google’s first internal CPU is still unable to compete in terms of performance with Qualcomm’s flagship chip or Apple’s A-series. So these smartphone makers have a long way to go to defeat a hefty chipmaker like Qualcomm, which possesses many critical technologies for developing a modern phone, including the modem. The iPhone 13, for example, includes a Qualcomm-made modem, despite the fact that Apple has purportedly built its own custom-designed 5G modem. Whether it’s Apple, Google, or any other smartphone manufacturer, the ultimate goal is to own every technology and become less reliant on third-party providers.

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Samsung still leads the foldable game

Despite Samsung’s best efforts, foldables are still not widely adopted in the industry. The release of the Galaxy Z Fold 3 and Flip 3 are good instances of foldable smartphones, but it appears that the industry is still skeptical of the foldable phone segment. With Huawei’s demise as a significant smartphone competitor, Samsung is the only big player investing heavily in the foldable smartphone category. Despite the fact that Oppo just demonstrated their foldable phone, the product is currently only available in China. The Oppo Find N is not a worldwide device, with no foreign release date in sight. Xiaomi’s Mi Mix Fold was also available in limited quantities in China.

Meanwhile, Motorola’s efforts in the foldable smartphone area have been largely unsuccessful. With Google rumored to be scrapping its foldable Pixel phones, Samsung is the only major company with a credible range of foldable devices available globally.

The Galaxy Z Flip 3 has been a major hit in several areas, owing to its reduced pricing and superior durability. The point is that Samsung not only manufactures foldable phones, but also creates foldable screens. Because of the restricted availability of foldable phones, there is less demand for foldable displays, which has a direct impact on Samsung’s display division. Samsung has been the poster child for foldable phones, and unless the industry jumps on board, this category of a new class of smartphones will never be formed.

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Bluetooth trackers are a big mess

Life360 has acquired Tile, Apple’s AirTag is a public relations nightmare, and Samsung’s Bluetooth-enabled object tracking has gone unreported. All of this happened in a few of months in 2021.

Among all of these companies, one has been losing ground: Apple. The AirTag was introduced with considerable hoopla during Apple’s spring presentation, but the $ 29 coin-sized item tracker quickly became the punchline. Beyond the AirTag, the entire idea was that if the item was misplaced, it could be found on a live map in Apple’s built-in Find my iPhone app. With the AirTag, Apple made enormous assurances about user privacy, yet the exact opposite has happened. Apple has included privacy safeguards in AirTag to make it a safe and secure device. AirTag stackers can now be detected using an Android app, which was just issued by the firm.

The real question is what drove Apple to launch AirTag in the first place. It won’t be a profitable tool right away; it’s merely an iPhone accessory that widens the Apple ecosystem. Since Tile, the most well-known name in the object tracker category, was recently acquired by the Life360 location-sharing platform, and Samsung’s Galaxy SmartTrack is scarcely visible, Apple has remained a prominent player in the selling of Bluetooth-based object trackers. However, these object trackers are less useful and more problematic. Following the announcement of the Tile acquisition, a story surfaced claiming that Life360 planned to sell the location data of its 33 million customers to “almost anyone who wants to buy it.” Those who have purchased a Tile tracker should be concerned.

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Chromebooks compete with entry-level Windows laptops

Chromebooks have outperformed Windows laptops this year, particularly in the entry-level market. Once thought to be a second-rate alternative to Windows laptops, PC OEMs saw a great opportunity in regions such as India by bringing Chromebooks to new users. Although there is no statistics on the popularity of Chromebooks in India, the increasing number of product launches demonstrates an understanding of the potential of these ChromeOS-based computers. If Chromebooks sell well, Google will benefit the most. Chromebooks, in particular, have shown to be popular in recent months, thanks to the pandemic and distant work and schooling, because of their reduced pricing and since they are largely used at home, where they are. Always connected to the internet. However, due to a shortage of mid-range solutions, customers will eventually prefer Windows laptops over Chromebooks in the long run.

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The buzz around “designer” notebooks

From Apple to Asus to Dell, every manufacturer of consumer PC now has a specialized line aimed at business customers, particularly those in the creative professions. In reality, given the money to be made in this area, the “designer” laptop category has recently become more privileged. Apple’s participation, with its recent release of 16- and 14-inch MacBook Pros, says volumes about Cupertino’s interest in computers for creative users working in industries such as graphic design, video editing, and animation. For certain businesses, having a laptop oriented at professional users is a matter of status. Although niche, these laptops made for creative users combine various industry characteristics to provide a more powerful product than other options on the market. The excitement around “designer” computers is still going strong in 2022, with additional options available at various price points.

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