Purchasing a new perfume can be quite a challenge. I recommended the adequate steps when shopping for a new bottle here. We often hear women say ‘I want a man’s perfume; it lasts longer’ but we hardly hear men say the opposite. Why? I don’t know why myself. Along with the Him and Her colognes in stores, there are various brands to choose from. In fact, while the general fragrance market grew just 1 percent last year, sales for premium unisex scents outgrew all other categories, increasing 23 percent, according to Euromonitor
What’s behind the growing consumer interest in gender-blind colognes? “Increasingly, people want to express their individual personalities through their choice of scent. This means people are open to gender fluidity, breaking norms – in essence, people don’t want to be assigned to a fragrance based on gender.
The rise in boutique fragrance companies has contributed to the trend. Many natural- and organic-based scent makers eschew gender labels altogether, preferring to focus on the ingredients and artisanal manufacturing processes.
The acclaimed unisex scent is Calvin Klein’s One. It features a calm off-white bottle and contains ingredients such as Citrus, Aromatic and is clean, and subtly musky to the skin and nostrils.
