One of Africa’s largest ICT Company, MTN, played host to entertainment icons, celebrities, industry stakeholders, On Air Personalities (OAPs), DJs and the media recently when it unveiled six new Brand Ambassadors and premiered new songs and videos from African leading artistes.
The six new Brand Ambassadors that joined 15 existing ones are: Timaya, Sean Tizzle, Sound Sultan, Dr. Sid, Bank W and Harrysong. It was indeed, a night to remember as it was packed with fun and good music from leading Djs like Jimmy Jatt, Caise and Neptune.
The event which took place in Victoria Island, Lagos, saw African celebrities from Ghana, South Africa and Nigeria in attendance. The occasion equally provided a rare opportunity for the MTN ambassadors who interacted freely with their fans as they took turns to cheer the audience while their new videos were being premiered.
While answering questions from journalists on the rationale behind the unveiling of the artistes, MTN’s Chief Marketing Officer, Larry Annetts, said that ‘the unveiling marks the beginning of a better life and connectivity between the company, the artistes and consumers through digital possibilities, especially downloads of Callertunez and access to exclusive digital music distribution services which it provides.’
Some of the Ambassadors who premiered their songs and videos include Nigerian stars Praiz, Chidinma, Sean Tizzle, Sound Sultan, Kcee, Timaya and Tiwa Savage. A major highlight of the event was the premiere of a single jointly done by Nigeria’s Davido and the South African group, Mafikizolo.
Apart from music lovers who thronged the venue of the two–in- one event, some known personalities ranging from artistes, producers and presenters were in attendance. These include: rave of the moment, Oritse Femi, Solid Star, DJ Jimmy Jatt, Joe EL, Iyanya, Dayo Adeneye, Kenny Ogungbe, Ayo Animashaun, Tajudeen Adepetu and Ace Producer, TY Mix.
Others are Ghanaian diva, Rebecca Acheampong, known as ‘Becca’; Ice Prince, Solid Star and various on-air-personalities and artistes like Olisa Adibua, Vector, Solid Star, Yaw, Comedian Tee-A and the HKN Gang were amongst those who graced the event.
