Beyonce announced her sportwear collabo with Topshop all the way back in October 2014. We waited and we waited. Now the co-founded brand is finally upon us. Beyonce’s athleisure line is called Ivy Park and it boasts of cool clothes that you will want to live in and that will seamlessly take you from the gym to the street. The collection offers leggings in different rises, crop tops, sweatshirts, and jackets designed to “empower women through sport.” Ivy Park is essentially a selection of high performance sportswear with fashion basics that are meant to be combined to create your very own custom sportswear ensemble. Aesthetically, the pieces remind me a bit of the Alexander Wang x H&M collection from two years ago
Beyonce’s Ivy Park collection will indeed be sold in stores on April 14, the same date that the products will be available online. Give the unconditional love that most fans feel for Bey and the snazzy x cool look of the clothes, I am expecting Ivy Park pieces to fly off the shelves.
The brand is a joint venture with Sir Philip Green, who’s chairman of Arcadia Group, which owns Topshop, Topman, Miss Selfridge, and other retailers.
As for what the stuff actually looks like? Athleisure to the Beyoncé-th degree. And of course, flawless.
