HARDWORK, FAME AND FOURTUNE -DAVIDO FOR FARDER’S MARCH ISSUE

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“I think there’s enough for all of us to eat, but then sometimes it can feel like only one person will win.”
Last year, he finally graduated, after taking time off to attend to his career. After that first single, Davido remembers, “everything just happened. I was being booked in, like, Botswana, all over Africa in under six months.” He self-released a debut album via his own HKN label in 2012, and has since worked with a global crew of producers and songwriters on a steady stream of singles. Some, like 2013’s muted “Gobe” and 2014’s traditional “Aye,” typify one style he favors: mellow love songs with lightly Auto-Tuned vocals and beats constructed out of kora riffs, buzzing electric guitar, bright keyboard sounds, and stuttering programmed drums. Others are more indebted to house and hip-hop—like 2013’s clattering “Skelewu,” which was remixed by Major Lazer, and 2015’s Meek Mill-featuring “Fans Mi,” for which he says the Philly rapper was paid $200,000—and traveled the internet to African diasporic communities in cities like New York and London.
“We always wanted to create a new sound that everybody wants to follow,” says producer and longtime Davido collaborator Shizzi, while sitting in an elaborately furnished office in Davido’s sister’s home. “Nigerian music is evolving, and there’s something about our music that’s easy to listen to. I always do a fusion—I take from here, from South Africa, from America. I like to take sounds from different places and bring it together, to be able to sell to people all over the world.”

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Glamsquad

Glamsquad magazine is an independently operated online fashion, beauty, style, entertainment, and health blog. Its features are both inspirational and accessible, giving our followers a scoop on what's trending now in the fashion, beauty, style, and entertainment industry.

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