Bailey’s, the top Irish cream liquor held an event last Saturday at Arabesque Restaurant in Victoria Island to celebrate winners of their Mother’s Day campaign tagged, #ThatAmazingWoman.
The campaign was a social media competition, which was held from February 24th to March 6th across the popular social media platforms in conjunction with Waje; who was the personality of the campaign. The participants were required to post a picture of #ThatAmazingWoman in their lives, write a caption to describe her, tag @BaileysNigeria and @OfficialWajeand share. The ten pictures with the most likes emerged winners , with a prize money of five hundred thousand naira won by each winner to inject into the vision of #ThatAmazingWoman. The event was also to give the Amazing women a platform to share their stories.
The winners were EseogheneOdiete-Ehikhuemelo, , Lot Deborah Oluwakemi, Alu Cynthia Chinwe, Ebiye Victor Imeobong, Ugwuabuchi Jane-Frances Chinemerem, AderemiAdewale, SakakOladimejiOlaoluwa, OparaNgozi Judith, BadruOlaoluwa and Fela Adesola.
Mc of the event “Chigurl” opened the show with her usual jokes , before calling on the Brand Manager of Baileys Ufuoma Udjo to educated the guests on why #ThatAmazingWoman campaign was launched. The Brand manager disclosed that they seized the Mother’s day opportunity to use it as a medium to appreciate mothers and women in the world ,who have been a source of help and inspiration to others. She also talked about Waje “We are inspired by Waje as a woman; her story, passion, work, journey and how it represents just another beautiful story of how, when women shine and how beautiful their world is; It resonates with us and every other woman out there. She is not just shinning she is helping others shine too.”
In an emotion laden voice, Waje said, the emphasis was not on the prize money but rather giving that recognition and honour to that woman who has been a lot to you: “Growing up in Edo State, I had BIG dreams and I knew what I wanted to do. I had BIG plans, but all of a sudden, everything changed. I unexpectedly got pregnant as a teenager and my entire world changed; it was as if the whole world was crumbling down on me.
Honestly, the disgrace and stigma was too huge to bear. But you know what? My mum chose to stand by me. We dealt with the situation together and today I have been able to achieve my dreams, all thanks to #ThatAmazingWoman. “
So was the environment throughout the Celebration. It was a homely one of fun and games. Chi gurl the Mc played a lot of games with the audience mostly related to motherhood and 90s television shows. Food was served , but the most important point was that the winners got to tell us their stories about #ThatAmazingWoman in their lives and in some cases vice versa.
Most of the winners posted pictures of their mothers although the competition required to post a picture of any woman in your life that fits that role. However one of the winners Eseroghene posted a picture of her best friend Joy and someone else posted one of his aunty. The stories where inspiring.
A dance competition between the mothers took place and the winner instantly was rewarded with five thousand naira airtime. Amidst all the nice things that were said by the mothers in the house, the most resonating statement was “Appreciate your mother when she is still alive”.
In her closing remarks, the Brand Manager of Baileys, Ufuoma Udjoh, was full of excitement as she explained how the Baileys brand represents women, and she believes the world is a better place when women are happy.
